Cemix Wins Exclusive Bunnings Contract
CEMIX is a 100% NZ owned and operated company serving the NZ construction industry with tried and trusted quality products for nearly 3 decades.
In 2003 CEMIX embarked on an ambititious $10Mn project of setting up Australasia's most advanced and automated premixed concrete and mortar manufacturing plant. This plant was supplied by Raute Precision Oy (now known as Lahti Precision Oy) Finland with additional technologies from Holland, Sweden and finally robotic packaging technology from Japan. The first bag rolled off this production line by early 2005.
CEMIX premixed bagged concrete and mortar has consistently grown its market share since 2005 based on its unmatched, highly consistent quality products serviced by a team of well known industry leading professionals.
CEMIX was successfuly supplying its products to the Trade segment of the market via CARTERS and ITM's. It needed a channel to reach the ever growing segment of DIY users in New Zealand. For this, Bunnings was the obvious choice as it is undoubtedly the market leader due to its sheer professionalism and enormous experience in this field. Add to that - Bunnings is considered to be the fastest growing hardware retailer in New Zealand with numerous new stores planned all across New Zealand.
Convincing Bunnings about our value proposition was not an easy task, as professional retailers like Bunnings are fiercely loyal to their existing suppliers. Therefore, Bunnings did a VERY COMPREHENSIVE review of the category - spread over a few months, which included getting our products independently tested for quality and performance. This step stands testament to the fact that Bunnings, as a supplier wants to be doubly sure of what quality products it is offering to its customers. We at CEMIX welcomed this step as we have immense confidence in our product quality and usability. This comprehensive review process was very professionally managed by Bunnings senior management team including Peter Darbyshire National Merchandise Manager and Sydney Goh Category Manager who displayed extreme professionalism and an eye for minute detail. This led to a positive outcome with Bunnings awarding us their premixed bagged concrete and mortar business starting from the 1st of October 2009.
David Smith the Key Account Manager handling the Bunnings account at CEMIX is overjoyed and quite focused at making this an even bigger success story by working closely with the branches and ensuring that the whole category at Bunnings grows. David along with the team at CEMIX - has taken on the challenge of a very comprehensive range roll out plan including training Bunnings Team members at all levels - thus empowering them to increase the sales in this category.